Channel,Realised room revenue,Completed bookings,Commission / channel fees,Payment fees,Attributable marketing,Allocated software / other costs,Included costs,Contribution,Cost per completed booking Direct - hypothetical,100000,20,0,2000,6000,2000,10000,90000,500 OTA - hypothetical,100000,20,15000,0,0,0,15000,85000,750